Local SEO – Search Engine Optimization for Car Dealers


What makes ZMOT different from the competition? Other automotive SEO providers simply add a few paragraphs at the bottom of your webpage. We create new pages full of unique, high-quality content that will be indexed by search engines to drive traffic to your site.

In addition to attracting new visitors, we also create web pages that help convert existing traffic. Whether visitors land on your website from a search, a link or some other way, our pages will increase your conversion rates.

At ZMOT, we realize the importance of our customers’ investment with us. That’s why we treat you as a partner. Contact us today to learn more about the ZMOT difference.

What Can Automotive SEO Do for Your Dealer Website?

You want your dealer website to rank high and convert leads into sales. We provide automotive content that’s optimized to make sure you meet these goals. We provide on- and off- page SEO as part of a complete package of services.

Optimized Web Content
Our SEO team optimizes your web pages to provide you with the greatest advantage. This includes:

  • Changing the page titles
  • Modifying URLs
  • Creating metadata, keywords and page descriptions
  • Our SEO strategy is tailored for you, based on the ideal keywords you need to rank for.

We Spread the Word
We use state-of-the-art software tools to submit your dealer site’s information and targeted geographic area to all the major search engines. Automotive SEO. You’ll begin to receive higher-quality traffic.

Improved Search Ranking
Recent research shows that about 33 percent of search traffic comes from the first page of search results, about 18 percent comes from the second page, and approximately 11 percent comes from the third page. This shows how important it is for your website to rank highly. We use many techniques to increase your page ranking, and we deliver performance reports to allow you to track your progress.

You’ll Receive Hot Leads
We’ll turn your website into a lead-generating machine. Customers who are currently in the market for a new or pre-owned vehicle can get pre-approved for financing or schedule a test drive. You’ll capture their contact information so you can follow up and bring them
in to your dealership.

Leaders in Our Field
As one of the leading SEO specialists in the automotive industry, we’re proud of our reputation. We recognize that strategies that worked last year may not continue to perform this year. That’s why we’re always learning and testing, to keep abreast of the latest developments and changes in the way Google works, so we can offer you up-to-date strategies.

Click here for help choosing the right automotive digital marketing company.

Strong Local Focus
We incorporate a holistic approach to focusing on your local markets, handling the essentials of ensuring your store is represented for local search. We and employing multiple success metrics and make constant adaptations to algorithm updates to keep your dealership ranking in search.

Comprehensive Automotive SEO
We have a variety of automotive SEO packages, including:

  • Evaluation and strategy for your automotive website
  • Strategy for your new inventory, including content creation for model pages
  • Competitive analysis
  • Optimized content creation for all profit centers
  • Analysis of metadata, including customized title tags, meta keywords, meta descriptions and on-page anchor text
  • Off-page link building with links to your website from many relevant high-ranking websites (not blog networks)
  • Monthly reporting provided by a dedicated account manager
  • Automotive social media marketing campaigns