Full-Service Automotive Marketing

Services built to sell more cars

Every channel a modern shopper touches — search, social, display, video, OTT, streaming audio, email, mail, and the data layer underneath. Engineered around the realities of dealership retail — not marketing theory.

01 · Search Engine Optimization

Automotive SEO

Own every high-intent search in your market. From “Honda dealer near me” to specific trim queries, we engineer your dealership to rank and convert.

  • Local SEO & Google Business Profile
  • Technical SEO & Core Web Vitals
  • VDP (Vehicle Detail Page) optimization
  • Model & trim-specific landing pages
  • Content strategy & blog production
  • Authoritative link building
  • Schema markup for inventory
  • Multi-location SEO for auto groups
02 · Paid Media

Paid Search, PPC & Vehicle Listing Ads

Google Ads, Microsoft Ads, YouTube, and Vehicle Listing Ads (VLAs) — the inventory-feed format that puts your VINs directly in Google’s shopping results. Every dollar measured against what actually matters: cost-per-lead and cars sold.

  • Google Ads & Microsoft Ads management
  • Vehicle Listing Ads (VLA) full setup & feed management
  • New, used, and CPO VLA campaigns
  • Performance Max for automotive
  • YouTube video advertising
  • Search retargeting & audience building
  • Call tracking & closed-loop attribution
  • Landing page conversion optimization
  • Budget pacing & seasonality planning
03 · VIN-Level Advertising

Inventory Advertising

Dynamic, VIN-level campaigns. Every vehicle on your lot shown to in-market shoppers, automatically updated with your feed.

  • Facebook & Instagram dynamic ads
  • Automated inventory feed management
  • VIN-level targeting & retargeting
  • New, used, and CPO campaigns
  • Marketplace & Autotrader integration
  • Creative template automation
  • Real-time inventory sync
  • Aged unit acceleration campaigns
04 · Display & Programmatic

Display Advertising & Retargeting

Roughly 95% of shoppers leave a dealership website without filling out a lead form. They didn’t lose interest — they just kept shopping. Our display and retargeting programs put your inventory and offers back in front of those shoppers across the open web, on premium auto sites, and on the apps they already use, until they come back ready to buy.

  • Programmatic display across premium auto inventory
  • Site-wide & VDP-level retargeting
  • Cart-abandon-style retargeting (price drops, similar VINs)
  • Dynamic creative tied to your live inventory feed
  • Audience segmentation by funnel stage
  • Native & in-app placements
  • Frequency capping & brand-safety controls
  • View-through & click-through attribution to leads & sales
05 · Video, OTT & CTV

Online Video, OTT & CTV Marketing

Your buyers don’t watch cable anymore. They stream. We put your dealership in front of in-market shoppers on the platforms they actually watch — from YouTube and pre-roll on the open web to OTT/CTV inventory on Hulu, Roku, Sling, Pluto, Tubi, Disney+ ad-tier, and the rest of the streaming ecosystem. Big-screen, fully attributable, and priced for dealer budgets.

  • YouTube TrueView, in-stream, & bumper ads
  • Pre-roll & mid-roll video on the open web
  • OTT/CTV on Hulu, Roku, Sling, Pluto, Tubi & more
  • Geo-targeted to your DMA & conquest zones
  • Audience targeting: in-market auto, life events, demos
  • Creative production & localization
  • Cross-screen frequency management
  • Attribution to website visits, leads, & sales
  • Amazon
  • Netflix
  • Disney Plus
  • ESPN
06 · Streaming Audio

Streaming Audio Marketing

Drivers spend an hour-plus a day in their cars. They’re listening to Spotify, Pandora, iHeart, and podcasts — and that’s the moment to remind them about your dealership. We build geo-targeted audio campaigns paired with companion display so the offer they hear in the car is the same one they see on their phone five minutes later.

  • Spotify, Pandora, iHeart & SiriusXM streaming
  • Podcast network advertising in your DMA
  • Geo & demographic targeting
  • In-market auto audience targeting
  • Companion display ads on every audio impression
  • Audio script writing & voice-over production
  • Frequency capping across audio platforms
  • Attribution to web traffic & showroom visits
07 · Social Media

Social Media Marketing

Become the dealership people follow, not just the one people buy from. Organic content, paid reach, community building — and now Reddit, where today’s most influential car shoppers actually research before they buy.

  • Facebook, Instagram, TikTok, YouTube, & Reddit
  • Reddit ads & subreddit-targeted campaigns
  • Content strategy & production
  • Paid social campaign management
  • Community management & engagement
  • Influencer & creator partnerships
  • Short-form video production
  • Social commerce & lead gen ads
  • Analytics & monthly reporting
08 · Owned Audience

Email Marketing & Hyper-Personalized Audience Email

Email is still the lowest cost-per-lead channel any dealer has — when it’s done right. We tie your CRM, DMS, and website behavior together to send the right message to the right shopper at the right moment: equity-mining notes to upgrade-eligible owners, service reactivation to lapsed customers, and hyper-personalized inventory alerts for shoppers who viewed a specific make, model, or VIN.

  • Equity mining & lease-pull-ahead campaigns
  • Service reactivation & declined-RO follow-up
  • Hyper-personalized inventory & price-drop emails
  • Behavior-triggered drip sequences
  • VIN-level dynamic content
  • CRM & DMS integration (VinSolutions, Elead, DealerSocket)
  • Deliverability, list hygiene, & compliance
  • A/B subject line & offer testing
  • Closed-loop reporting to leads & sales
09 · Data Layer

CDP & Data Activations

Your dealership already has the most valuable audience in your market — you just can’t reach it. We connect your website, CRM, and DMS into a single customer data platform so every shopper, lead, and customer can be activated as a real audience across paid media, email, and direct mail. Cookieless, cross-device, dealer-ready.

  • First-party data unification (web + CRM + DMS)
  • Cookieless cross-device identity resolution
  • Audience activation across paid social, display, OTT, and search
  • Suppression of recent buyers from new-vehicle ads
  • Look-alike modeling against your best customers
  • Real-time match-back of ad exposure to sales
  • CDP onboarding & ongoing activation strategy
  • Privacy-compliant (CCPA, GDPR-ready)

ZMOT Performance Audiences

CDP Lite: four ready-to-activate audiences

Don’t have a full CDP yet? Start here. ZMOT Performance Audiences (CDP Lite) gives every dealer four pre-built audiences they can activate in days, not months — built specifically for the way dealerships actually sell and service cars.

1. Website Visitors

Most dealership website traffic never converts — but that doesn’t mean those shoppers aren’t valuable. The Website Visitors audience captures and re-engages anonymous shoppers across devices, without relying on cookies, turning passive browsing into active buying intent.

2. Lead Submitters

Not every lead buys right away — but that doesn’t mean they’re lost. The Lead Submitters audience identifies shoppers who submitted a lead and never purchased, so you stay connected through digital channels rather than relying on email and phone alone.

3. Sales Customers

A dealer’s next best customer is their previous customer. Most dealers waste ad spend on broad lookalike campaigns and miss the chance to speak directly to their best future buyers. The Sales Customers audience activates past buyers across streaming, CTV, and digital channels — maximizing retention, trade-ins, and repeat sales without the waste.

4. Service Intenders

Service customers fuel long-term revenue. Retain sold customers and re-engage lost leads in your service department with the Service Intenders audience — targeted messaging that drives RO count, declined-service recovery, and lifetime value.

10 · Conquest & Location

Conquest Marketing & Mobile Geo-Fencing

The shopper standing on a competitor’s lot is the most valuable shopper in your market — if you can reach them. Our mobile geo-fencing draws virtual perimeters around competitor dealerships, service drives, auto shows, and key zip codes, then delivers your offer to those device IDs across mobile, display, social, and OTT for up to 30 days after they leave. True conquest, with attribution all the way to the bill of sale.

  • Mobile geo-fence around competitor lots & service drives
  • Conquest creative & offer development
  • Zip-code & DMA-level conquest targeting
  • Cross-shop & brand-loyalist audience targeting
  • 30-day post-visit retargeting windows
  • Multi-channel delivery: mobile, display, social, OTT
  • Walk-in & sales attribution
  • Suppression of your own customers & staff
11 · Direct Mail

Direct Mail

Direct mail isn’t dead — it just stopped being lazy. Tied to your CRM, your equity data, and your digital campaigns, modern direct mail is one of the most measurable channels a dealer has. We design, print, target, and ship equity, conquest, and service mailers that show up in the same week as the matching email, the matching display ad, and the matching social post. Omni-channel, not one-off.

  • Equity-driven owner mailers
  • Conquest mailers tied to in-market data
  • Service reactivation & declined-RO postcards
  • Coordinated email + display + mail campaigns
  • Personalized URLs (PURLs) & QR tracking
  • Creative design & print production
  • List hygiene & suppression of current customers
  • Match-back to showroom visits & sales
12 · Brand Trust

Reputation Management

More 5-star reviews, faster response times, and a Google Business Profile that earns clicks. The foundation of every other marketing dollar.

  • Review generation campaigns
  • Multi-platform review monitoring
  • Response management & training
  • Google Business Profile optimization
  • Cars.com & DealerRater strategy
  • Crisis response & escalation
  • Reputation score tracking
  • Monthly reputation reports
13 · Dealer Websites & CRO

Website, Conversion Optimization & Heat Mapping

Your website is your #1 salesperson. We build fast, mobile-first dealer sites designed to capture leads — and we use heat-mapping and session-recording to see exactly where shoppers click, scroll, and stall, so every fix is backed by real shopper behavior, not guesswork.

  • Responsive dealer website design
  • VDP & SRP layout optimization
  • Website heat mapping & session recording
  • Click-tracking, scroll-depth, & rage-click analysis
  • A/B testing & CRO programs
  • Page speed & Core Web Vitals
  • Accessibility (WCAG) compliance
  • Lead form & chat optimization
  • CRM & DMS integrations
  • Ongoing maintenance & updates

Get Started

Which services fit your dealership?

Not every dealer needs every service. Tell us about your goals, and we’ll
recommend a custom mix — and show you exactly what results to expect.

All free audits include a 30-minute strategy call with one of our automotive
marketing specialists. No slide decks. No pressure. Just honest analysis.



Call 831.217.3411

Request your free audit

We’ll respond within 1 business day.

    Thank you! We’ll be in touch within 1 business day.

    Common Questions

    Frequently asked questions

    Do I need to use every service, or can I start with just a few?
    Start with whatever fits your goals and budget. Many dealers begin with SEO, paid search, and inventory advertising, then layer on display/retargeting, OTT/CTV, email, and CDP activations once the foundation is producing. We’ll recommend the right starting mix in your free audit — and we never sell channels you don’t need.
    How is ZMOT different from other automotive marketing agencies?
    Our team comes from inside the dealership world — we’ve been GMs, marketing directors, and internet managers. We don’t learn the industry on your dime. Every strategy is built around the metrics you actually report on: leads, showroom appointments, and units sold.
    What is ZMOT Performance Audiences (CDP Lite)?
    CDP Lite is our turnkey audience-activation platform for dealers who want the power of a customer data platform without the multi-month implementation. You get four pre-built, dealer-specific audiences out of the gate — Website Visitors, Lead Submitters, Sales Customers, and Service Intenders — ready to activate across paid social, display, OTT/CTV, email, and direct mail.
    What does the free marketing audit include?
    A complete review of your website, SEO rankings, Google Business Profile, paid campaigns, social media presence, review profile, and competitor positioning — plus a look at where display, video, OTT, email, and CDP audiences could close the gaps. You’ll get a written report and a 30-minute strategy call — no cost, no obligation.
    Do you lock dealers into long-term contracts?
    No. We work month-to-month because we believe performance should earn renewal. If we’re not delivering, you shouldn’t be stuck. Our 97% retention rate is because dealers want to stay — not because they have to.
    How quickly can we expect results?
    Paid, display, retargeting, OTT/CTV, and email campaigns produce activity within days of launch. SEO typically shows meaningful movement in 60–90 days. CDP activations and content/authority work compound over 6–12 months. We set realistic expectations upfront and report honestly along the way.
    Can you work with my current CRM, DMS, and website vendor?
    Yes. We integrate with every major automotive CRM (VinSolutions, Elead, DealerSocket, and more), DMS platforms (CDK, Reynolds, Dealertrack), and website providers (Dealer.com, DealerOn, DealerInspire, and others) — which is what makes our email, CDP, and direct mail programs work as one connected system.
    What size dealerships do you work with?
    From single-point independent stores to large franchise auto groups with 20+ rooftops. Our services scale to fit any budget and any structure. The common thread: dealers who take marketing seriously.

    Ready to move more metal?

    Get a free marketing audit and see exactly where the growth is in your market.

    Get Started Call 831.217.3411