Every channel a modern shopper touches — search, social, display, video, OTT, streaming audio, email, mail, and the data layer underneath. Engineered around the realities of dealership retail — not marketing theory.
01 · Search Engine Optimization
Automotive SEO
Own every high-intent search in your market. From “Honda dealer near me” to specific trim queries, we engineer your dealership to rank and convert.
Local SEO & Google Business Profile
Technical SEO & Core Web Vitals
VDP (Vehicle Detail Page) optimization
Model & trim-specific landing pages
Content strategy & blog production
Authoritative link building
Schema markup for inventory
Multi-location SEO for auto groups
02 · Paid Media
Paid Search, PPC & Vehicle Listing Ads
Google Ads, Microsoft Ads, YouTube, and Vehicle Listing Ads (VLAs) — the inventory-feed format that puts your VINs directly in Google’s shopping results. Every dollar measured against what actually matters: cost-per-lead and cars sold.
Google Ads & Microsoft Ads management
Vehicle Listing Ads (VLA) full setup & feed management
New, used, and CPO VLA campaigns
Performance Max for automotive
YouTube video advertising
Search retargeting & audience building
Call tracking & closed-loop attribution
Landing page conversion optimization
Budget pacing & seasonality planning
03 · VIN-Level Advertising
Inventory Advertising
Dynamic, VIN-level campaigns. Every vehicle on your lot shown to in-market shoppers, automatically updated with your feed.
Facebook & Instagram dynamic ads
Automated inventory feed management
VIN-level targeting & retargeting
New, used, and CPO campaigns
Marketplace & Autotrader integration
Creative template automation
Real-time inventory sync
Aged unit acceleration campaigns
04 · Display & Programmatic
Display Advertising & Retargeting
Roughly 95% of shoppers leave a dealership website without filling out a lead form. They didn’t lose interest — they just kept shopping. Our display and retargeting programs put your inventory and offers back in front of those shoppers across the open web, on premium auto sites, and on the apps they already use, until they come back ready to buy.
Programmatic display across premium auto inventory
Site-wide & VDP-level retargeting
Cart-abandon-style retargeting (price drops, similar VINs)
Dynamic creative tied to your live inventory feed
Audience segmentation by funnel stage
Native & in-app placements
Frequency capping & brand-safety controls
View-through & click-through attribution to leads & sales
05 · Video, OTT & CTV
Online Video, OTT & CTV Marketing
Your buyers don’t watch cable anymore. They stream. We put your dealership in front of in-market shoppers on the platforms they actually watch — from YouTube and pre-roll on the open web to OTT/CTV inventory on Hulu, Roku, Sling, Pluto, Tubi, Disney+ ad-tier, and the rest of the streaming ecosystem. Big-screen, fully attributable, and priced for dealer budgets.
YouTube TrueView, in-stream, & bumper ads
Pre-roll & mid-roll video on the open web
OTT/CTV on Hulu, Roku, Sling, Pluto, Tubi & more
Geo-targeted to your DMA & conquest zones
Audience targeting: in-market auto, life events, demos
Creative production & localization
Cross-screen frequency management
Attribution to website visits, leads, & sales
Amazon
Netflix
Disney Plus
ESPN
06 · Streaming Audio
Streaming Audio Marketing
Drivers spend an hour-plus a day in their cars. They’re listening to Spotify, Pandora, iHeart, and podcasts — and that’s the moment to remind them about your dealership. We build geo-targeted audio campaigns paired with companion display so the offer they hear in the car is the same one they see on their phone five minutes later.
Spotify, Pandora, iHeart & SiriusXM streaming
Podcast network advertising in your DMA
Geo & demographic targeting
In-market auto audience targeting
Companion display ads on every audio impression
Audio script writing & voice-over production
Frequency capping across audio platforms
Attribution to web traffic & showroom visits
07 · Social Media
Social Media Marketing
Become the dealership people follow, not just the one people buy from. Organic content, paid reach, community building — and now Reddit, where today’s most influential car shoppers actually research before they buy.
Email is still the lowest cost-per-lead channel any dealer has — when it’s done right. We tie your CRM, DMS, and website behavior together to send the right message to the right shopper at the right moment: equity-mining notes to upgrade-eligible owners, service reactivation to lapsed customers, and hyper-personalized inventory alerts for shoppers who viewed a specific make, model, or VIN.
Your dealership already has the most valuable audience in your market — you just can’t reach it. We connect your website, CRM, and DMS into a single customer data platform so every shopper, lead, and customer can be activated as a real audience across paid media, email, and direct mail. Cookieless, cross-device, dealer-ready.
First-party data unification (web + CRM + DMS)
Cookieless cross-device identity resolution
Audience activation across paid social, display, OTT, and search
Suppression of recent buyers from new-vehicle ads
Look-alike modeling against your best customers
Real-time match-back of ad exposure to sales
CDP onboarding & ongoing activation strategy
Privacy-compliant (CCPA, GDPR-ready)
ZMOT Performance Audiences
CDP Lite: four ready-to-activate audiences
Don’t have a full CDP yet? Start here. ZMOT Performance Audiences (CDP Lite) gives every dealer four pre-built audiences they can activate in days, not months — built specifically for the way dealerships actually sell and service cars.
1. Website Visitors
Most dealership website traffic never converts — but that doesn’t mean those shoppers aren’t valuable. The Website Visitors audience captures and re-engages anonymous shoppers across devices, without relying on cookies, turning passive browsing into active buying intent.
2. Lead Submitters
Not every lead buys right away — but that doesn’t mean they’re lost. The Lead Submitters audience identifies shoppers who submitted a lead and never purchased, so you stay connected through digital channels rather than relying on email and phone alone.
3. Sales Customers
A dealer’s next best customer is their previous customer. Most dealers waste ad spend on broad lookalike campaigns and miss the chance to speak directly to their best future buyers. The Sales Customers audience activates past buyers across streaming, CTV, and digital channels — maximizing retention, trade-ins, and repeat sales without the waste.
4. Service Intenders
Service customers fuel long-term revenue. Retain sold customers and re-engage lost leads in your service department with the Service Intenders audience — targeted messaging that drives RO count, declined-service recovery, and lifetime value.
10 · Conquest & Location
Conquest Marketing & Mobile Geo-Fencing
The shopper standing on a competitor’s lot is the most valuable shopper in your market — if you can reach them. Our mobile geo-fencing draws virtual perimeters around competitor dealerships, service drives, auto shows, and key zip codes, then delivers your offer to those device IDs across mobile, display, social, and OTT for up to 30 days after they leave. True conquest, with attribution all the way to the bill of sale.
Mobile geo-fence around competitor lots & service drives
Conquest creative & offer development
Zip-code & DMA-level conquest targeting
Cross-shop & brand-loyalist audience targeting
30-day post-visit retargeting windows
Multi-channel delivery: mobile, display, social, OTT
Walk-in & sales attribution
Suppression of your own customers & staff
11 · Direct Mail
Direct Mail
Direct mail isn’t dead — it just stopped being lazy. Tied to your CRM, your equity data, and your digital campaigns, modern direct mail is one of the most measurable channels a dealer has. We design, print, target, and ship equity, conquest, and service mailers that show up in the same week as the matching email, the matching display ad, and the matching social post. Omni-channel, not one-off.
Equity-driven owner mailers
Conquest mailers tied to in-market data
Service reactivation & declined-RO postcards
Coordinated email + display + mail campaigns
Personalized URLs (PURLs) & QR tracking
Creative design & print production
List hygiene & suppression of current customers
Match-back to showroom visits & sales
12 · Brand Trust
Reputation Management
More 5-star reviews, faster response times, and a Google Business Profile that earns clicks. The foundation of every other marketing dollar.
Review generation campaigns
Multi-platform review monitoring
Response management & training
Google Business Profile optimization
Cars.com & DealerRater strategy
Crisis response & escalation
Reputation score tracking
Monthly reputation reports
13 · Dealer Websites & CRO
Website, Conversion Optimization & Heat Mapping
Your website is your #1 salesperson. We build fast, mobile-first dealer sites designed to capture leads — and we use heat-mapping and session-recording to see exactly where shoppers click, scroll, and stall, so every fix is backed by real shopper behavior, not guesswork.
Clarivoy: Multi-Touch Sales Attribution & Dealership Data
Clarivoy is the dealership marketing cloud we use to answer the only question that ends every marketing meeting: which of this actually sold cars? It exists to do two things — measure every touch that influenced a sale, and connect your first-party data to audiences you can advertise to. Because Clarivoy doesn’t sell advertising to dealers, it has no channel to protect, which is exactly why we trust its numbers to grade our own work.
The average car deal now takes roughly 35 touchpoints across search, marketplaces, social, email, video, CTV, and direct mail. Google Analytics can show you traffic and form fills; it cannot show you units sold. Clarivoy stitches your website, CRM, and DMS to an automotive identity graph tracking 160+ million active North American shoppers and more than a billion monthly pageviews — then reports the full purchase path, sale by sale.
Measure: what Clarivoy tracks
Multi-touch sales attribution with fractional credit across every touchpoint
Parabolic, binomial, and even (linear) attribution models
Consumer purchase journeys mapped from first touch to delivery
Anonymous attribution — ties no-lead shoppers to the eventual sale
Authenticated iD™ cookieless identity resolution across devices
CTV, video, display, and streaming audio measurement without a click
Source reports and competitive benchmarking against your market
Independent, unbiased reporting — Clarivoy sells no media
Connect: turning dealership data into audiences
The same identity layer that proves attribution also builds audiences. Clarivoy’s CDP Lite is the engine behind the ZMOT Performance Audiences program described above: it lifts CRM and DMS match rates, recovers shoppers who slipped away unidentified, and pushes 100% cookieless audiences out to paid social, display, OTT/CTV, email, and direct mail. Dealers running an enterprise stack can scale the same approach through Clarivoy’s Treasure Data integration.
CDP Lite audience builder & audience designer
Higher CRM/DMS match rates for advertising activation
Recapture of lost and anonymous website shoppers
Multi-channel activation across every paid channel we run
Secure audience sharing between platforms and partners
Clarivoy x Treasure Data for enterprise-scale groups
Built to plug into the systems you already run
Clarivoy connects to more than 200 automotive platforms, so nothing has to be rebuilt to start measuring: CRMs like VinSolutions, DealerSocket, DriveCentric, and Promax; DMS platforms including CDK, Reynolds & Reynolds, Dealertrack, Tekion, and Auto/Mate; website providers such as Dealer.com, Dealer Inspire, DealerOn, Sincro, and FordDirect; plus chat, digital retailing, and call-tracking vendors. We handle the implementation, the data hygiene, and the monthly read-out — then use what it tells us to move budget toward whatever is producing sales.
15 · ZMOT TV — In-Dealership Digital Signage
Custom Digital Signage & In-Store Experience
Your showroom is an extension of your brand — and every screen inside it should say so.
We deploy and fully manage dealership-wide digital signage that mirrors your active ZMOT marketing strategy in real time, turning idle wait time into active selling and reinforcing the exact message that drove the buyer through your door. One strategy. Every screen. Zero effort on your end.
Fully managed content — zero dealer lift required
Synced to your active ZMOT campaigns & promotions
OEM incentive, lease & finance special displays
Sales team recognition & real-time leaderboards
On-brand creative aligned to your dealership identity
VDP & live inventory feeds on showroom screens
Service drive & waiting lounge content programming
Thank you! We’ll be in touch within 1 business day.
Common Questions
Frequently asked questions
Do I need to use every service, or can I start with just a few?
Start with whatever fits your goals and budget. Many dealers begin with SEO, paid search, and inventory advertising, then layer on display/retargeting, OTT/CTV, email, and CDP activations once the foundation is producing. We’ll recommend the right starting mix in your free audit — and we never sell channels you don’t need.
How is ZMOT different from other automotive marketing agencies?
Our team comes from inside the dealership world — we’ve been GMs, marketing directors, and internet managers. We don’t learn the industry on your dime. Every strategy is built around the metrics you actually report on: leads, showroom appointments, and units sold.
What is ZMOT Performance Audiences (CDP Lite)?
CDP Lite is our turnkey audience-activation platform for dealers who want the power of a customer data platform without the multi-month implementation. You get four pre-built, dealer-specific audiences out of the gate — Website Visitors, Lead Submitters, Sales Customers, and Service Intenders — ready to activate across paid social, display, OTT/CTV, email, and direct mail.
What does the free marketing audit include?
A complete review of your website, SEO rankings, Google Business Profile, paid campaigns, social media presence, review profile, and competitor positioning — plus a look at where display, video, OTT, email, and CDP audiences could close the gaps. You’ll get a written report and a 30-minute strategy call — no cost, no obligation.
Do you lock dealers into long-term contracts?
No. We work month-to-month because we believe performance should earn renewal. If we’re not delivering, you shouldn’t be stuck. Our 97% retention rate is because dealers want to stay — not because they have to.
How quickly can we expect results?
Paid, display, retargeting, OTT/CTV, and email campaigns produce activity within days of launch. SEO typically shows meaningful movement in 60–90 days. CDP activations and content/authority work compound over 6–12 months. We set realistic expectations upfront and report honestly along the way.
Can you work with my current CRM, DMS, and website vendor?
Yes. We integrate with every major automotive CRM (VinSolutions, Elead, DealerSocket, and more), DMS platforms (CDK, Reynolds, Dealertrack), and website providers (Dealer.com, DealerOn, DealerInspire, and others) — which is what makes our email, CDP, and direct mail programs work as one connected system.
What size dealerships do you work with?
From single-point independent stores to large franchise auto groups with 20+ rooftops. Our services scale to fit any budget and any structure. The common thread: dealers who take marketing seriously.
Ready to move more metal?
Get a free marketing audit and see exactly where the growth is in your market.
